Content Personalization
Create dynamic content blocks that adapt to each subscriber
Active Content Blocks
4
3 AI-optimized
Avg Performance Score
88
+15% from last month
Total Variants
14
Across all content blocks
Content Blocks
Manage and optimize your personalized content
Personalized Greeting
AI Optimized
text
Hi {{firstName}}, we have something special for you!
Performance Score
92%
Active Variants
3 variants
Product Recommendations
AI Optimized
product
Based on your browsing history and purchase behavior
Performance Score
88%
Active Variants
5 variants
Dynamic Offer
AI Optimized
dynamic
Personalized discount based on engagement score
Performance Score
95%
Active Variants
4 variants
Hero Image
image
AI-selected imagery based on subscriber preferences
Performance Score
78%
Active Variants
2 variants
Personalization Variables
Available merge tags for dynamic content
{{firstName}}Subscriber's first name
{{lastName}}Subscriber's last name
{{email}}Email address
{{company}}Company name
Personalization Best Practices
✓
Test multiple variants
A/B test personalized vs. generic content to measure impact
✓
Use behavioral data
Leverage purchase history and browsing behavior for relevance
✓
Start simple, scale up
Begin with name personalization, then add more complexity
✓
Monitor performance
Track metrics to identify what resonates with your audience